Conference Recap: Seattle Interactive 2016


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Written by Michelle Kwee

Photo taken from Marketing Think Tank

Seattle Interactive spotlights disruptive thinking and technologies impacting how we work, how we play, and our day-to-day lives. Behind the boldest ideas are innovators unafraid to challenge convention and change the conversation. SIC is a place where new ideas are shared, new connections are made, and the first step to the next big thing is taken.

This year’s Seattle Interactive took place on October 18-19 at The Conference Center in Downtown Seattle. Thousands of attendees flooded the place going from talk to talk by various speakers ranging from those who work at world-renowned tech companies, to small boutique design firms. As an attendee, it was definitely a struggle to narrow down what talks I wanted to hear from the most. Turns out, my two favourites were speakers from two ends of the spectrum. Stanley Hainsworth has worked for Nike, Starbucks and Lego, and one of the biggest things that I took from his talk was that you don’t need to be an expert in order to excel. Often times, people let the fear of not being good enough get in the way of them pursuing a certain job opportunity, but Stanley Hainsworth is proof that you don’t need to be an expert. He is the co-founder of a geisha inspired luxury skincare brand from Japan. Enough said.

Tyler Eide was another speaker that stuck with me. He is the creative director at Flint, a boutique design studio in Seattle and discussed about the relationship between client and contractor (ex: designer and freelancer). It sucks being taken advantage of as a contractor. For example: Not being compensated fairly, working overtime, being expected to give free services, etc… It isn’t only about fulfilling a service to your client, but also educating your client. If you accept a lower compensation or give out too many free things, you are teaching your client that this is okay to do to future contractors.

I wish there were more conferences like this in Vancouver, but I’m thankful for the short two hour drive it takes to drive to Seattle. I encourage all my peers to go out and learn outside of your program’s curriculum whether it’s a conference, a workshop, or an online class. You’d be surprised what you can learn!