Career in Communications and Marketing

A career in marketing or communications is relevant to all industries as every organization requires it to a certain extent to reach their intended audience.

The focus of marketing and communication personnel, regardless of the company they work for, is to implement strategies that maximize exposure for the brand, products, services, and values, reaching as many people as possible and favourably presenting what is being marketed.

The Lowdown

Comms majors are often viewed as marketing wizards, but many would be surprised that our program doesn’t teach us much about it in a tactile sense! Marketing positions include market research, brand management, advertising, and public relations! Marketing and communications roles essentially focus on relaying information in different ways, such as through social media campaigns, press releases, blogs, newsletters, the media and much more!